15 May 2019 | Megan MacDonald
The coveted 2018/19 Suzuki Dealer of the Year trophy belongs to Suzuki Bramley.
It is the large dealership in Kew, Johannesburg’s second win in three years and fifth win since the Japanese brand entered the South African market in 2008, making it the best-performing dealer.
“Suzuki Bramley was our inaugural Dealer of the Year-winner, and it has since maintained its high standards and kept its customers happy. We are very proud of what this dealership has achieved, and we have awarded its consistency with our first-ever Elite Dealer Award,” says Andr? Venter, divisional manager for sales and marketing at Suzuki South Africa.
Aside from winning the Elite Dealer Award and the overall Dealer of the Year Award, Suzuki Bramley also won the Top Sales Volume Dealer Award for large dealers and the Overall Best Practice Award for the second quarter and for Suzuki’s full financial year.
Bramley’s – Greg van Kerkhoven won the Sales Manager of the Year trophy.
Nine other high-performing dealers also received special recognition for maintaining very high standards for service and sales. They are Suzuki Centurion, JHB South, Queenstown, Worcester, West Rand, Boksburg, Montana, Polokwane and Klerksdorp.
“This year, we awarded dealers from as far afield as Eswatini, Piet Retief and Middelburg. It not only means that our entire dealer network has maintained very high standards, but it also shows how our growing network has now started to reach smaller towns and rural areas,” says Venter.
Suzuki Worcester won the Best Practice Service category, and Johannesburg South was the Best Practice for Parts. Centurion, last year’s overall winner, won the top award for the best service satisfaction and the best customer satisfaction.
Further north, Suzuki Middelburg was identified as the Dealer to Watch, while Suzuki Queenstown was nominated as the most improved dealer in the Suzuki network.
In order to best recognise its growing group of dealers, Suzuki introduced several new category prizes for best sales performance, best market share and for the best parts, service and sales managers.
IPOP and the PENTA Motor Group (the latter also co-sponsors the AutoTrader Car of the Year competition), were both recognised as dealer groups that sold more than 1 000 vehicles in the period. Suzuki Piet Retief won the new category for the dealer with the best market share in its region, and IPOP was recognised as the dealer group with the highest sales volume.
The new awards for the top parts, service and sales managers went to Werner Taljaard of JHB South (best parts manager), Anine Muller of Montana (best service manager) and Greg van Kerckhoven of Bramley (best sales manager). Barend van Tonder of Suzuki Middelburg received this year’s trophy for the best technician in the network.
For the final awards, Suzuki awarded its best dealers in the rural, small, medium and large categories, before picking the overall top dealer. Suzuki Bramley is the Top Large Dealer; West Rand – the winner of the Mobility Finance Support prize – won the award for the best Medium Dealer, and Klerksdorp was the winner of the small category. Suzuki Queenstown won the new category for the best rural dealer.
The Suzuki Dealer Awards were held on the last day of the Suzuki Dealer Conference, during which Suzuki discussed its rapid sales growth and new position as a top 10 vehicle brand in South Africa. The company also unveiled some of the upcoming new vehicles to dealers, such as the Suzuki Swift Sport with its new 1.4 Boosterjet engine and sport suspension, which will be launched in South Africa soon.
“We are truly heartened by the level of support that we receive from our dealer network,” says Venter. “Thanks to their hard work and dedication and with our range of current and upcoming products, I am sure that we can make 2019 another very successful year for the brand.”
Full list of winners
Award |
Winner |
Elite Dealer Award |
Suzuki Bramley |
Platinum Dealer Award |
Suzuki Centurion |
Suzuki JHB South |
|
Suzuki Queenstown |
|
Suzuki Worcester |
|
Suzuki West Rand |
|
Suzuki Boksburg |
|
Suzuki Montana |
|
Suzuki Polokwane |
|
Suzuki Bramley |
|
Suzuki Klerksdorp |
|
Best Practice Sales (overall) |
Suzuki Bramley |
Best Practice Service (overall) |
Suzuki Worcester |
Best Practice Parts (overall) |
Suzuki JHB South |
Best Service Satisfaction Index |
Suzuki Centurion |
Best Customer Satisfaction Index |
Suzuki Centurion |
Dealer to Watch |
Suzuki Middelburg |
Above 1 000-unit sales for the year |
IPOP |
PENTA Motor Group |
|
Top Sales Volume – Group |
IPOP |
Top Sales Volume – Dealer |
Suzuki Bramley |
Best Market Share – Dealer |
Suzuki Piet Retief |
Most Improved Dealer |
Suzuki Queenstown |
Technician of the Year |
Barend van Tonder Suzuki Middelburg |
Parts Manager of the Year |
Werner Taljaard Suzuki JHB South |
Service Manager of the Year |
Anine Muller Suzuki Montana |
Sales Manager of the Year |
Greg van Kerckhoven Suzuki Bramley |
Mobility Finance Support |
|
Rural Dealer – Gold |
Suzuki Queenstown |
Small Dealer – Gold |
Suzuki Klerksdorp |
Medium Dealer – Gold |
Suzuki West Rand |
Large Dealer – Gold |
Suzuki JHB South |
Overall Mobility Finance Support winner |
Suzuki West Rand |
Top Large Category Dealer |
Suzuki Bramley |
Top Medium Category Dealer |
Suzuki West Rand |
Top Small Category Dealer |
Suzuki Klerksdorp |
Top Rural Category Dealer |
Suzuki Queenstown |
Overall Dealer of the Year |
Suzuki Bramley |
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