Suzuki does it again - Consumer Brand of the Year!

Posted by Megan MacDonald on 22 Feb 2018

Winner of Brand of the Year, Budget car of the year and Compact Family Car of the Year.Suzuki once again wins the coveted Brand of the Year award and retains their title in both the Budget   Car of the Year and the Compact Family Car   of the  Year categories.

We’ve done it again! For the second year in a row, we’ve won the most prestigious award at the Consumer Awards: Brand of the Year.

As Women on Wheels points out, we’re the only brand to both retain the award, and to win it more than once! Voted for by real owners in the ownership survey, this is a genuine reflection of Suzuki quality.

“We think the Brand of the Year trophy is the ultimate accolade in the South African automotive industry‚” said’s consumer experience manager Hannes Oosthuizen. “It represents validation from the people that matter most – actual car owners. Suzuki has managed to achieve impressive market share growth in the past 12 months while also maintaining excellent service levels.

We also won Budget Car of the Year - the Ignis beat out last year’s winner; another Suzuki model, the Celerio. Says Women on Wheels, “In this category, fuel consumption, affordability and innovative design carry significant weight, and while getting high scores from judges, its score from owners was significantly higher than all the other scores and that assured it the Budget Car-crown.”

“The Ignis’s maiden appearance in these awards bodes well for the rest of the year, where it will also compete in the 2018 WesBank South African Car of the Year competition. We have also decided to cap its sales price to accommodate the many people who are on the Ignis waiting list,” says Mr. Yukio Sato, Managing Director at Suzuki Auto South Africa.

The Vitara once again won Compact Family Car of the Year.

Suzuki does it again - Consumer Brand of the Year!

“Unlike the other awards on the night, the Brand of the Year Award is chosen purely on questionnaire feedback from owners and fellow South Africans, which is a sure sign that our hard work done on our service levels, vehicle line-up and pricing is welcomed by the market,” says Mr. Yukio Sato, Managing Director at Suzuki Auto South Africa.

Here is the full list of winners:

  • Budget Car: Suzuki Ignis
  • Compact hatchback: Mazda2
  • Premium hatch: VW Golf
  • Executive SUV: Mercedes GLC 250d
  • Business class: BMW 420d Gran Coupe
  • Executive sedan: Mercedes-Benz E350d
  • Compact Family Car: Suzuki Vitara 1.6 GLX Auto
  • Family car: Mazda CX5 2.5 Individual
  • Leisure double-cab bakkie: Volkswagen Amarok 3.0 V6 TDI
  • Adventure SUV: Toyota Fortuner 2.8 GD-6 4x4 Auto Everest 3.2 4WD
  • Premium SUV: Volvo XC90 T8 Twin Engine R-Design
  • Fun car: Mini John Cooper Works
  • Performance car: BMW M2 M-DCT

Find out for yourself  why the Vitara and the Ignis came out top of their  categories. Book a test drive in one of our award winning cars.

New call-to-action


Topics: Lifestyle

Subscribe to our blog

Recent Posts

New call-to-action

New Call-to-action

New call-to-action

Popular Articles


Suzuki Baleno

The Suzuki Baleno was launched in South Africa in 2016 as a hatchback vehicle that was more spacious than the Swift. Since then it has undergone a few upgrades and grown in popularity. Find out why the Baleno is the Original Fit!


Suzuki S-Presso

The S-Presso is a budget car that South Africans love. This mini-SUV has cheeky styling and is jam-packed with features. It comes in colours that will make you stand out in any crowd as #DoYou and take on any adventure.


Suzuki Swift

The Suzuki Swift is a firm South African favourite, in fact, it’s Suzuki's best-selling model. It’s not hard to see why this fierce little car captured the hearts of thousands of drivers around the world - with its stylish looks and cheeky personality, what’s not to love?