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Suzuki does it again - Consumer Brand of the Year!

Megan MacDonald
February 22, 2018

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The little brand that could! Suzuki once again wins the coveted Brand of the Year award

We’ve done it again! For the second year in a row, we’ve won the most prestigious award at the Consumer Awards: Brand of the Year.

As Women on Wheels points out, we’re the only brand to both retain the award, and to win it more than once! Voted for by real owners in the ownership survey, this is a genuine reflection of Suzuki quality.

“We think the Brand of the Year trophy is the ultimate accolade in the South African automotive industry‚” said’s consumer experience manager Hannes Oosthuizen. “It represents validation from the people that matter most – actual car owners. Suzuki has managed to achieve impressive market share growth in the past 12 months while also maintaining excellent service levels.

We also won Budget Car of the Year - the Ignis beat out last year’s winner; another Suzuki model, the Celerio. Says Women on Wheels, “In this category, fuel consumption, affordability and innovative design carry significant weight, and while getting high scores from judges, its score from owners was significantly higher than all the other scores and that assured it the Budget Car-crown.”

“The Ignis’s maiden appearance in these awards bodes well for the rest of the year, where it will also compete in the 2018 WesBank South African Car of the Year competition. We have also decided to cap its sales price to accommodate the many people who are on the Ignis waiting list,” says Mr. Yukio Sato, Managing Director at Suzuki Auto South Africa.

The Vitara once again won Compact Family Car of the Year.

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“Unlike the other awards on the night, the Brand of the Year Award is chosen purely on questionnaire feedback from owners and fellow South Africans, which is a sure sign that our hard work done on our service levels, vehicle line-up and pricing is welcomed by the market,” says Mr. Yukio Sato, Managing Director at Suzuki Auto South Africa.

Here is the full list of winners:

  • Budget Car: Suzuki Ignis
  • Compact hatchback: Mazda2
  • Premium hatch: VW Golf
  • Executive SUV: Mercedes GLC 250d
  • Business class: BMW 420d Gran Coupe
  • Executive sedan: Mercedes-Benz E350d
  • Compact Family Car: Suzuki Vitara 1.6 GLX Auto
  • Family car: Mazda CX5 2.5 Individual
  • Leisure double-cab bakkie: Volkswagen Amarok 3.0 V6 TDI
  • Adventure SUV: Toyota Fortuner 2.8 GD-6 4x4 Auto Everest 3.2 4WD
  • Premium SUV: Volvo XC90 T8 Twin Engine R-Design
  • Fun car: Mini John Cooper Works
  • Performance car: BMW M2 M-DCT

Find out for yourself  why the Vitara and the Ignis came out top of their  categories. Book a test drive in one of our award winning cars.

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