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Suzuki Rustenburg, the 2020 Dealer of the Year

Posted by Toni Herbst on 22 Oct 2021

The winning team - Suzuki Rustenburg with representatives of Suzuki Auto South Africa celebrate their win as the 2020 Suzuki Dealer of the Year.Suzuki Auto South Africa celebrated its incredible performance in the past year at its national dealer conference, which ended last night with a special event to recognise its top-performing dealers.

Estimated reading time: 5 minutes, 32 seconds.

 

What a year to be a Suzuki dealer.

And what a year to be a customer of one of Suzuki’s growing network of dealers, who not only outperformed every metric for quality of sales and service support but also made Suzuki the third most popular vehicle brand in September.

Suzuki Auto South Africa celebrated its incredible performance in the past year at its national dealer conference, which ended last night with a special event to recognise its top-performing dealers.

Awards were handed to the best-performing dealers in various categories, including sales, after-sales, Mobility Finance and parts supply, culminating in the Dealer of the Year 2020 Award. This special award was handed to Suzuki Rustenburg.

“Last year, Suzuki Rustenburg best personified the spirit that all our dealers have shown. Our dealers have helped Suzuki grow its annual sales by 9% in fiscal year 2020, while the market contracted by a massive 26%,” says Yukio Sato, the Managing Director of Suzuki Auto South Africa.

“While much can be said about our range of reliable and affordable Suzuki cars, SUVs and commercial vehicles, we cannot discount the hard work that our dealer network has invested in making this brand a success,” says Sato san.

“Each of our 75 dealers went well beyond the call of duty to serve customers during the various lockdown levels and to help the many future Suzuki customers who are on the waiting list for their Jimny, Swift or other model.”

Before Suzuki Rustenburg was called to the stage to receive the highest award, several other dealers were honoured for their achievements in various categories. These included Best Practice – Sales (Suzuki Welkom), Best Practice – Service (Suzuki Centurion) and Best Practice – Parts (again Centurion).

Suzuki Centurion is the 2019 Dealer of the Year, and last night it also won awards for best customer satisfaction and top large dealer. It was also counted among 11 dealers who received an Elite Dealer Award.

A few years ago, Suzuki started awarding dealers who had a very high average score across all categories, including parts availability, sales and service support, Mobility Finance support and overall customer service. These dealers all received Platinum Awards.

For the 2020 fiscal year, no fewer than 13 dealers received Platinum Awards.

Soon after introducing the Platinum Award, the average performance of a Suzuki dealer was such that Suzuki introduced an ever-higher award – the Elite Dealer Award – which this year had 11 recipients.

“It is incredible to consider that a third of all of our dealers received Platinum or Elite Dealer Awards and that the average service level of a Suzuki dealer in South Africa is now higher than that of the winning dealer in our first year in South Africa just over a decade ago,” says Sato san.

While the overall crown went to Suzuki Rustenburg, Suzuki also picked its top dealer in each of their operating categories.

Suzuki Queenstown was again picked as the Top Rural Dealer, and Suzuki Klerksdorp was the best Small Dealer. Suzuki Helderberg was the Top Medium Dealer and Suzuki Centurion received the award as Top Large Dealer.

Other significant awards handed out during the night, include the Dealer to Watch – Suzuki Cape Town, the Most Improved Dealer – Suzuki Upington, and the Dealer Group with the Most Sales – Penta Motor Group. Suzuki Menlyn was recognised as the Top Selling individual dealer, and Suzuki Piet Retief again had the best market share in its area.

Suzuki Auto also recognised individuals for their contribution to their dealers and the brand’s success. Owen Adams from Suzuki Helderberg is the Technician of the Year, Rico Raath of Suzuki Centurion was the Service Manager of the Year, Odette Allers of Suzuki Queenstown, the Best Parts Manager for a second year in a row, and Daryl Naidoo of Suzuki Zululand was the best Sales Manager.

“We themed this year’s Dealer Conference ‘Let’s Go Again’ in recognition of the incredible work that our dealers have done in the past year and as encouragement to them to keep up the sales momentum. With more new models in the pipeline and widespread recognition of our safety and quality credentials, I do not doubt that our dealers will welcome even more customers to the Suzuki family in the new year,” says Sato san.

 

WINNERS 2020/2021

Elite Dealer Awards:

 

Elite Dealer Award

Suzuki Centurion

Elite Dealer Award

Suzuki Klerksdorp

Elite Dealer Award

Suzuki Rustenburg

Elite Dealer Award

Suzuki Montana

Elite Dealer Award

Suzuki Menlyn

Elite Dealer Award

Suzuki Bramley

Elite Dealer Award

Suzuki Northcliff

Elite Dealer Award

Suzuki Bryanston

Elite Dealer Award

Suzuki Tableview

Elite Dealer Award

Suzuki Kyalami

Elite Dealer Award

Suzuki Alberton

 

 

Platinum Awards:

 

Platinum Dealer award

Suzuki Helderberg

Platinum Dealer award

Suzuki Tygervalley

Platinum Dealer award

Suzuki Queenstown

Platinum Dealer award

Suzuki West Rand

Platinum Dealer award

Suzuki Kenilworth

Platinum Dealer award

Suzuki Stellenbosch

Platinum Dealer award

Suzuki Ipop South

Platinum Dealer award

Suzuki Welkom

Platinum Dealer award

Suzuki Bassonia

Platinum Dealer award

Suzuki George

Platinum Dealer award

Suzuki Port Elizabeth

Platinum Dealer award

Suzuki Boksburg

Platinum Dealer award

Suzuki Hatfield

 

 

Best Practice Sales:

 

Best practice – Sales (Period April – June 2020)

Suzuki Stellenbosch

Best practice - Sales (Period July - September 2020)

Suzuki Witbank

Best practice - Sales (Period October - December 2020)

Suzuki Piet Retief

Best practice - Sales (Period January - March 2021)

Suzuki Manzini

Overall best Practice - Sales (Period April 2020 – March 2021)

Suzuki Welkom

 

 

Best Practice Service:

 

Best practice – Service (Period April – June 2020

Suzuki Montana

Best practice - Service (Period July - September 2020)

Suzuki Centurion

Best practice - Service (Period October - December 2020)

Suzuki Centurion

Best practice - Service (Period January - March 2021)

Suzuki Kenilworth

Overall best Practice - Service (Period April 2020 - March 2021)

Suzuki Centurion

 

 

Best Practice Parts:

 

Best practice – Parts (Period April – June 2020

Suzuki Centurion

Best practice - Parts (Period July - September 2020)

Suzuki Queenstown

Best practice - Parts (Period October - December 2020)

Suzuki Umhlanga

Best practice - Parts (Period January - March 2021)

Suzuki Centurion

Overall best Practice - Parts (Period April 2020 - March 2021)

Suzuki Centurion

 

 

 

 

Best SSI (Service Satisfaction Index)

Suzuki Klerksdorp

Best CSI (Customer Satisfaction Index)

Suzuki Centurion

 

 

 

 

Dealer to Watch

Suzuki Cape Town

Above 1000 Unit Sales for the Year

Ipop Motor Group

Above 1000 Unit Sales for the Year

Penta Motor Group

Above 1000 Unit Sales for the Year

Trust Auto Group

 

 

Top Sales Volume Group

Penta Motor Group

Top Sales Volume Dealer

Suzuki Menlyn

Best Market Share Dealer 2020

Suzuki Piet Retief

 

 

Most Improved Dealer

Suzuki Upington

 

 

Technician of the Year

Owen Adams – Suzuki Helderberg

Parts Manager of the Year

Odette Allers – Suzuki Queenstown

Service Manager of the Year

Rico Raath – Suzuki Centurion

Sales Manager of the Year

Daryl Naidoo – Suzuki Zululand

 

 

Mobility Finance Support:

 

Rural Dealer Category

 

Gold

SUZUKI QUEENSTOWN

Small Dealer Category:

 

Gold

SUZUKI KLERKSDORP

Medium Dealer Category:

 

Gold

SUZUKI WEST RAND

Large Dealer Category:

 

Gold

SUZUKI MENLYN

 

 

Overall Mobility Finance Support Winner

SUZUKI MENLYN

 

 

Top Large Category Dealer 2020

SUZUKI CENTURION

Top Medium Category Dealer 2020

SUZUKI HELDERBERG

Top Small Category Dealer 2020

SUZUKI KLERKSDORP

Top Rural Category Dealer 2020

SUZUKI QUEENSTOWN

 

 

Overall Dealer of the Year 2020

SUZUKI RUSTENBURG

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